Sep 21, 2012

Why mental pictures can sway your moral judgement

When you listen to a dilemma, the two circuits literally have a fight inside your brain. Part of your brain says, slow down, think rationally — make a cost-benefit analysis. Another says, no, don’t think about it. This is just wrong!

According to Dr.s Amit and Greene, our minds are two different ways of processing ethical issues, one is the rational and utilitarian, the other more emotional and reacts to strong mental images. When we are presented with a strong mental image, we react more emotionally.

The full peer-reviewed article in the Psychological Science: http://dx.doi.org/10.1177/0956797611434965.)

Is this the last of the Trolley Problem? Probably not. (At least I hope not…I think I’m the only person not tired of it.)

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